The first logistics base of High Hope Cold Chain is located in Zhenjiang, Jiangsu - the northern center of the Yangtze River Delta Region, which is internationally recognized as one of the world's six big urban agglomeratiuons. There are Shanghai, Nanjing, Suzhou, Wuxi, Hefei, and more than 20 cities within a radius of 300km. The population of this area reaches over 120 million, with the annual per capita disposable income of nearly 7400 US dollars. This implies an enormous potential demand for imported fresh food.